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Language, Identity and Cycling in the New Media Age PDF
By:Patrick Kiernan
Published on 2017-09-21 by Springer

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This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.

This Book was ranked at 4 by Google Books for keyword cycling.

Book ID of Language, Identity and Cycling in the New Media Age's Books is cuQ2DwAAQBAJ, Book which was written byPatrick Kiernanhave ETAG "WTz/gWQOAIg"

Book which was published by Springer since 2017-09-21 have ISBNs, ISBN 13 Code is 9781137519511 and ISBN 10 Code is 1137519517

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Book which have "306 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

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